If I were down to my last dollar, I would spend it on public relations. – Bill Gates
Whatever the size of your organization or nature of your brand, you need a solid media relations strategy to tell your story.
The power of traditional or “earned” media is undeniable. It can offer a credible, third-party assessment. It is crucial to your reputation. Our hard-earned reputation as an authentic agency that offers real value means journalists and reporters answer our calls.
- Drawing on our long-term and trusted relationships with editors, producers, and journalists, we develop a tailored media list that’s in line with your goals and objectives.
- We craft a media pitch that gets straight to the point. We focus on what’s timely about your message and why you are an expert in your field.
- We prepare and distribute press materials that are compelling and pertinent to the media. We help you tell your story and connect with your target audience, delivering the most appropriate information necessary.
- We roll up our selves to conduct an intensive follow-up process to secure interviews, features, mentions, reviews, and opinion/guest articles.
Social Media + Digital Strategies
We implement social media strategies for all our PR plans so you can speak directly to customers, clients, readers or viewers. Whether it’s building a social media presence from scratch or managing an ongoing campaign, our social media know-how will help build and engage your online community.
“Sometimes, you read a book and it fills you with this weird evangelical zeal, and you become convinced that the shattered world will never be put back together unless and until all living humans read the book.” ― John Green, The Fault in Our Stars
When Salman Rushdie was coming to town, Random House Canada knew who to call.
MMC Public Relations.
With a solid track record of providing exceptional service and outstanding results, MMC Public Relations is Canada’s premier literary publicity agency on the West Coast.
This is not cookie-cutter book publicity.
We read every book we represent with an eye to how to best pitch it. We tailor our media outreach and press materials to what is unique and timely about your book. We explain why your message matters.
With a strong network of festival organizers and booksellers, we also organize local and national publicity tours and events that bring authors in contact with their readers.
We work hard to generate interviews and book reviews. And, we accompany authors to interviews and events to ensure everything goes smoothly.
“You’ll find the answer to that question in my book.”
In this case, your book might be called How to Annoy the Media and Turn-Off Readers.
We can help.
MMC Public Relations offers expert media and message training programs to help you get your point across succinctly, and with confidence and credibility.
Author Platform Building
You are a writer, not a company. Do you really need a brand? If you want to share your expertise and get more readers then the answer is yes.
An author platform is about more than social media. It’s about creating and expanding your visibility online. Here’s how we do it.
• We pinpoint what value you bring to readers and define your profile. From there we tailor a platform to get the word out.
•The first part of your platform is a website. We design a website that’s in keeping with your brand. If you already have a site, we assess it to see if needs any fine-tuning.
• We help you create engaging content for your website to attract readers or increase your existing readership. If you’re too busy, we write for you. We also optimize your website for social media friendliness, SEO, Google analytics, and mailing list sign-up.
Glamour really has to do with good lighting, doesn’t it?
– Nigella Lawson
A hybrid is not just a car.
We help you navigate the tricky publishing landscape so that you gain a full understanding of traditional, hybrid and self-publishing models.
We identify potential publishers and agents and help self-published authors forge connections with editors, graphic designers, and printers.
We also know the ebook book publishing experts and what distribution services get your printed book into readers’ hands.
Content Creation ~ Copy Writing ~ Editing
We love putting words in your mouth.
Whether you need a hand with press materials, marketing collateral pieces, white papers, blogs and other online content, we can help get your point across.
And, everyone benefits from a fresh pair of eyes. We offer structural and stylistic editing as well as copyediting and proofreading. We cross your Ts.
It is perfectly okay to write garbage—as long as you edit brilliantly.
– C. J. Cherryh
MMC Public Relations coordinates events from start to finish, whether it’s press conferences, book signings, workshops or product launches. We ensure your event is perfectly executed, receives maximum exposure and is strategically targeted to the right people.
Strategic Communications Planning
Starting with the end goal in mind is an essential communications strategy and one that we employ in everything we do. At MMC Public Relations we are always thinking one step ahead, keeping in mind important trends and marketing initiatives that help our clients stand out.
Trust us to accompany VIPs – whether it’s celebrity chefs, actors, high profile authors, musicians or politicians – to media interviews, events and receptions. We worry about the details so you don’t have to.
This is white glove service.
Custom Book Production
Whether it’s to celebrate a family milestone, showcase your restaurant’s most popular dishes, or honour your organization’s 50 years of service, our custom publishing team can help you envision and execute exactly the story you want to tell. We’ll work with you from inception to finished pages, helping to craft your message, curating and managing your team, designing the look, and delivering the book of your dreams.
Your presence on the web deserves to be custom-built. We design a site around your brand, putting your most important offers in the spotlight and crafting a unique identity that will set you apart from the crowd. We’ll ensure your site is easy to navigate so that it helps grow and evolve your business.
Once it’s up and running, we’ll show you how to easily update your site with a few keystrokes – no programming knowledge needed! Full control over your content gives you the ability to stay current and keep things fresh. Offering your clients the most recent news will keep them coming back for more!
On the flip side, if you don’t have time to make updates, we can certainly lend a hand with that, too. From web maintenance to blog updates, we’re partners through and through.
The Art of Preparing Food for the Camera
We use our culinary skills and artistic flair to create food that jumps off the screen.
We meticulously manage all aspects of cooking demos for events and television segments so you don’t have to sweat the small stuff.
“Strive not to be a success, but rather to be of value.”