Margaret MacKinnon-Cash, founder and principal
Margaret has a knack for helping clients tell their stories effectively and creatively.
Since creating MMC PR over 20 years ago, Margaret has calmly and meticulously managed hundreds of publicity tours for some of the world’s foremost thinkers, novelists, business and government leaders, media personalities, entertainers and celebrity chefs. She’s the ‘go-to’ publicist on the West Coast for publishing houses such as Penguin Random House Canada, HarperCollins Canada, Simon & Schuster and Robert Rose. She’s worked with Thomas Allen Publishers, HarlequinTEEN, Douglas & McIntyre, Fitzhenry & Whiteside, Firefly, Biblioasis, New Society Publishers, Mother Tongue, and Dundurn. And, she managed BC publicity for the Governor General’s Literary Awards.
Margaret has been trusted to represent everyone from Col. Chris Hadfield to Salman Rushdie to former Canadian Prime Ministers Jean Chretien and Joe Clark. She’s spearheaded publicity campaigns for the who’s who of the literary world including Douglas Coupland, Margaret Atwood, Yann Martel, John Irving, Bill Bryson, Roddy Doyle, Ann-Marie McDonald, Marian Keyes, Peter Carey, Emma Donaghue, and Ian McEwan.
With her love for great cuisine and eating well, Margaret is in her element when managing publicity and food styling needs for cookbooks. She’s done this with the likes of Nigella Lawson, Anna Olson, Greta Podleski, Deb Perelman, Lidia Bastianich, Lucy Waterman, Bonnie Stern, Lynn Crawford, Candice Hutchings, John Ash, Michael Smith, Madhur Jaffrey, and Mark McEwan – to name a few.
Along with her love of books, Margaret thrives on helping non-profit and health care organizations with their communications needs and has worked with Vancouver Hospital, The Heart and Stroke Foundation of BC & Yukon, Big Brothers of Greater Vancouver, and Providence Health Care.
Her love of the written word and currents affairs took her to Carleton University’s School of Journalism and then she “went to the other side” and earned a Bachelor of Public Relations degree from Mount Saint Vincent University in Halifax. She is a member of the Canadian Public Relations Society and the Forum for Women Entrepreneurs. Margaret is also a former board member of the Canadian Women in Communications.
In her spare time, Margaret can be found running along Spanish Banks, traveling to far-flung places, reading books that are made of paper, listening to podcasts, and sipping (loose leaf) Earl Grey tea by day and Pinot Noir by night. She’s also been know to binge watch British television (think Line of Duty, Happy Valley and The Great British Baking Show). She lives in Vancouver with her husband, daughter and rescue dog Murphy (a transplanted Californian).