The Scoop

Margaret MacKinnon-Cash, founder and principal  cropped-2014-03-21-09-37-03.jpg

Margaret created MMC Public Relations in 1998 after managing communications in the private and non profit sectors. She has a knack for exceptional customer service and helping clients tell their stories effectively and creatively.

Often described as warm, authentic and downright  indefatigable, Margaret has calmly and meticulously managed over 700 publicity tours for some of the world’s foremost thinkers, novelists, business and government leaders, media personalities, entertainers and celebrity chefs. She works for leading publishing houses such as Penguin Random House Canada, HarperCollins Canada, Simon & Schuster, Robert Rose, Thomas Allen Publishers, HarlequinTEEN, Douglas & McIntyre, Fitzhenry & Whiteside, Firefly, Biblioasis, New Society and Dundurn.

She’s been trusted to represent everyone from astronaut and first Canadian Commander of the International Space Station Chris Hadfield to celebrated Canadian and mental health advocate Margaret Trudeau.

Margaret spearheaded publicity campaigns for novelist and artist Douglas Coupland as well as Booker-Prize winning authors such as Salman Rushdie, Julian Barnes, Margaret Atwood, Yann Martel, Kiran Desai, Roddy Doyle, Peter Carey and Ian McEwan.

With her enthusiasm for great cuisine, Margaret has managed publicity and food styling needs for celebrity chefs including Greta Podleski, Deb Perelman, Lidia Bastianich, Anna Olson, Lucy Waterman, Bonnie Stern, Lynn Crawford, John Ash, Michael Smith, Madhur Jaffrey and Mark McEwan.

Other clients have included beloved travel writer Bill Bryson, bestselling novelist John Irving, essayist and novelist Pico Iyer, musicians Bruce Cockburn, Randy Bachman and Alan Doyle and former Canadian Prime Ministers Jean Chretien and Joe Clark.

Along with her publishing specialty, Margaret has managed marketing and communications for non-profit and health care organizations including Vancouver Hospital, Heart and Stroke Foundation of BC & Yukon, Big Brothers of Greater Vancouver and Providence Health Care.

Margaret studied journalism at Ottawa’s Carleton University and earned a Bachelor of Public Relations degree from Mount Saint Vincent University in Halifax. She is a member of the Canadian Public Relations Society and the Forum for Women Entrepreneurs. Margaret is also a former board member of the Canadian Women in Communications.

cropped-img_1953-e1502487204318.jpgIn her spare time, Margaret can be found running along Spanish Banks, traveling to far-flung places, reading books that are made of paper and sipping (loose leaf) Earl Grey tea by day and pinot noir by night. She lives in Vancouver with her husband, daughter and rescue dog Murphy (a transplanted Californian).


You can never get a cup of tea large enough or a book long enough to suit me.
–C.S. Lewis