“Sometimes, you read a book and it fills you with this weird evangelical zeal, and you become convinced that the shattered world will never be put back together unless and until all living humans read the book.” ― John Green, The Fault in Our Stars
Publicity Campaigns
Millions of books are published each year. A book publicity campaign can help your book rise above the rest.
We zero on the compelling parts of your story and find audiences that really care through earned media outreach.
The power of traditional or “earned” media is still undeniable. It can offer a credible, third-party assessment/endorsement of your work.
Here’s how we do it:
- Drawing on our long-standing and trusted relationships with editors, producers, podcasters, and journalists, we develop a tailored media list that’s in line with your goals and audience.
- We determine the angles for your story and craft media pitches that gets straight to the point. We focus on what’s timely about your book and why you are an expert in your field.
- We prepare media materials that are compelling and pertinent to the media that makes the journalists job easier.
- We roll up our selves to conduct an intensive follow-up process to try to secure interviews, features, gift lists, mentions, reviews, and guest articles.
Media Training
“You’ll find the answer to that question in my book.” In this case, your book might be called How to Annoy the Media and Turn-Off Readers.
We can help.
MMC PR offers expert media training to help you get your point across succinctly, and with confidence and credibility.
Branding:
We work closely with authors to uncover the essence of their work and personal narrative.
Our branding service includes:
- We help you connect with readers by creating and expanding your visibility online.
• We pinpoint what value you bring to readers and asses what platforms work best and which provide the most significant ROI (return on investment)
• We craft a compelling author bio and messaging that best communicates the author’s story, values and literary journey. This messaging is the cornerstone for PR and marketing efforts and reader engagement. - We establish and enhance an author’s online presence through social media, digital media, website audits and content marketing. We ensure that authors break through the digital clutter.
“Glamour really has to do with good lighting, doesn’t it?”
– Nigella Lawson
Publicity Consultation
We offer 60-minute Zoom sessions to focus your publicity efforts by helping define your audience and messaging.
Writing Services
We love putting words in your mouth.
Whether you need a hand with press materials, blogs or newsletters, we can help..
Event Management
We coordinate virtual and in person events from start to finish. We ensure your event is perfectly executed, receives maximum exposure and is strategically targeted to the right people.
VIP Accompaniment
Trust us to accompany VIPs – whether it’s celebrity chefs, actors, high profile authors, musicians or politicians – to media interviews and events. We sweat the small stuff so you don’t have to.
This is white glove service.
Food Styling for Cookbook Authors / The Art of Preparing Food for the Camera
We use our culinary skills and artistic flair to create food that jumps off the screen.
We meticulously manage all aspects of cooking demos for events and television and video segments so you don’t have to sweat the small stuff.
“Strive not to be a success, but rather to be of value.”
~ Albert Einstein
MMC PR 