Margaret MacKinnon-Cash, founder and principal  

Margaret MacKinnon-Cash has a knack for helping clients tell their stories clearly, creatively, and with impact.

For more than two decades, she has managed publicity tours for some of the world’s most respected thinkers, novelists, chefs, business leaders, and public figures. As founder of MMC PR, Margaret has become one of the West Coast’s most trusted book publicists, working closely with leading publishers including Penguin Random House Canada, HarperCollins Canada, Simon & Schuster Canada, and Robert Rose. She also managed BC publicity for the prestigious Governor General’s Literary Awards.

Margaret has been trusted to represent an extraordinary range of voices—from astronaut Chris Hadfield and novelist Salman Rushdie to former Canadian Prime Ministers Jean Chrétien and Joe Clark.

Over the years she has spearheaded publicity campaigns for a who’s who of the literary world, including Margaret Atwood, Douglas Coupland, Yann Martel, John Irving, Bill Bryson, and Marian Keyes, among many others.

Margaret also has a particular passion for food writing and cookbook publicity. Combining her culinary skills with an eye for presentation, she has worked with renowned chefs and cookbook authors including Nigella Lawson, Anna Olson, Lidia Bastianich, Deb Perelman, and Michael Smith.

Margaret’s love of the written word and current affairs first took her to the Carleton University School of Journalism before she “went to the other side” and earned a Bachelor of Public Relations degree from Mount Saint Vincent University in Halifax.

When she’s not working with authors and ideas, Margaret can often be found travelling to far-flung places, reading books made of actual paper, and sipping loose-leaf Earl Grey by day and Pinot Noir by night. She lives in Vancouver with her husband, daughter, and rescue dog Murphy, a transplanted Californian.

“You can never get a cup of tea large enough or a book long enough to suit me.” –C.S. Lewis